“Humanity watches 80 million hours of YouTube everyday” (Chris Anderson, founder of TED Talks).
Video is straightforward, graphic and emotional. The way stories are told engaged immediately with the spectator and creates a feeling of empathy that inspires him/her to copy what is watching. It is the perfect vehicle to spread ‘successful patterns of behaviour’ in a worldwide network.
This is why at SokFok we want to make use of this powerful tool to inspire the online community with information, discoveries, talks and lectures that can make a difference.